Micro-credential programme "The Journey to A Successful Tourism Economy"

• Professional Knowledge: Gain in-depth knowledge of the essential components of the tourism economy, helping you understand market dynamics and trends.
• Practical Skills: Learn to apply theory in practice by working on real cases and projects, allowing you to immediately implement what you've learned in your own business.
• Learn from the Best: Courses are conducted by experts in the field who share their knowledge and experience, aiding your professional growth.
• Build Valuable Connections: The microdegree program offers an excellent opportunity to network and establish collaborative relationships with other professionals in the tourism sector.
• Expanding Career Opportunities: Completing the microdegree program enhances your competitiveness in the job market and opens up new career opportunities. It also contributes to your personal and professional development, preparing you for leadership and development roles in the tourism sector.
• English Language Practice: As lectures are conducted in English, you will gain valuable language practice.

• Dr. Geogr Andris Klepers associate professor and researcher at Vidzeme University (tourism development and spatial data analysis)
• Dr. Daumantas Bockus, D.Sc. (development of sustainable tourism and well-being tourism)
• Marit Piirman, MBA junior lecturer in tourism services, PhD student in human geography and regional planning

The micro-credential programme welcomes:

• Entrepreneurs: Business owners in the tourism sector.
• Destination Management Organization (DMO) Employees: Professionals working in organizations focused on destination development.
• Public Sector Employees in Tourism: Individuals working in public sector organizations related to tourism.
• Spa and Spa Hotel Managers and Staff: Professionals in leadership or operational roles within spas and spa hotels.
• Tourism, Wellness, and Spa Enthusiasts: Anyone interested in topics related to tourism, wellness, and spas.
   

To enroll in the micro-credential programme, you need a bachelor's degree or a higher education diploma and English proficiency at a B2 level.

• Tourism Competitiveness, 4 ECTS
• Service Design, 4 ECTS
• Sustainable Tourism Development, 4 ECTS

A student who completed the program:

• knows the nature of design thinking and the difference from inductive and deductive thinking;
• knows the descriptive models of the service design process and the methods applied in the stages of the service design process, including the basic methods of visualizing the service offering process (customer journey and service plan, etc);
• understands the characteristics of sustainable tourism, including social, economic and environmental ones;
• determines the goals, strengths and obstacles of the sustainable development of tourism;
• identifies the key players in sustainable tourism in order to understand the role and opportunities of each party in the sustainable development of tourism;
• understands the factors affecting competitiveness in the context of the local and international market;
• understands the functioning of various clusters and cooperation networks and knows how to create and manage strategic partnerships;
• prepares strategies for increasing the competitiveness of tourism business and destinations.

Enrollment for the micro-credential programme is open until August 21, 2024. To enroll, a bachelor's degree or higher education diploma and English proficiency at a B2 level are required.
The number of places is limited. REGISTER